Professional retouching can improve clarity, consistency and presentation, but it cannot replace every decision that should have been made during photography or project preparation. The quality of a workflow depends partly on the source image and partly on the information that accompanies it.
Select Representative Source Files
Send files that genuinely reflect the condition of the complete image set. If the project contains different materials, backgrounds or lighting situations, include examples of each. A single unusually clean sample may not communicate the work required across the catalogue.
Preserve the Best Available Resolution
Whenever possible, provide original camera files or high-resolution exports with correct orientation, complete dimensions and limited previous compression. Not every project requires a RAW file, but the production team should receive the strongest reasonable source.
Name Files Consistently
Use a structure that identifies the product and view, such as ProductCode_Front_01.jpg. Clear naming reduces the risk of editing the wrong image, confusing colour variants or applying feedback to the wrong product.
State the Intended Use
A marketplace listing, campaign visual and printed catalogue may require different crops, details, backgrounds and formats. State where the image will be used before production begins.
Provide Useful References
A reference should explain the desired direction, including background, crop, shadow, contrast, reflection or campaign atmosphere. If several references are supplied, identify what should be taken from each.
Protect Product Accuracy
Identify details that cannot change, including shape, colour, packaging, label position, hardware, stitching, gemstone arrangement or interface elements. This is especially important when AI-assisted enhancement may be considered.
Confirm Delivery Requirements
Clarify format, dimensions, background, transparency, naming, compression and platform destination. When several outputs are required, list each one separately.
Submission Checklist
- Representative source files
- Highest-quality available versions
- Consistent file names
- Intended use
- Approved visual reference
- Non-negotiable product details
- Volume and deadline
- Final formats and delivery method
- Confidentiality or NDA requirement
A strong source gives production more visual information. A strong brief gives production the right direction.
Discuss a relevant project.
Share the intended use, source condition, volume and delivery context.
Get a Quote